Get involved with the first ever British Roast Dinner Week with Booker!

This year marks the inaugural British Roast Dinner Week, 1-7 October 2012, a fitting celebration of the meal that is officially one of the top things we love most about Britain*, the humble roast! Leading UK wholesale company Booker Wholesale (http://www.booker.co.uk/home.aspx) has everything you could possibly need to get involved and make the most out of a week’s worth of catering celebrating the British Roast Dinner.

A staggering 385 million roast dinners were served outside of the home in Britain last year**. Even though a roast dinner may be offered at a lower price point than other meals, that’s still a lot of potential profit for restaurants and gastro pubs. But it looks like the demand could still be outstripping current supply, something caterers can really take advantage of. Knorr Gravy recently carried out research that found that 65% of consumers want roasts to be on menus throughout the week and not just as the traditional Sunday lunch fare.

Knorr category manager for sauces, Sarah Branagan, said: “Our research confirms how much the British public love roast dinners. More than 80% of consumers have enjoyed this popular meal out of home in the last three months, which is why we’re excited to be sponsoring British Roast Dinner Week. We want to help operators meet consumer demand and increase profits by serving roasts every day of the week.”

This promotional week is a natural fit for UK wholesalers Booker Wholesale – after all, we’re in the business of helping caterers and retailers “meet consumer demand and increase profits” every day of the week. We stock every product you could possibly need to serve up any type of meat or even vegetarian roast you can think of, not forgetting all the side dishes, gravy and condiments that really top off a roast. And then there’s the accompanying wholesale drink and desserts that really help you boost that bottom line.

*Mail Online – T-Mobile research 2012

**MPF Crest YE Dec 2010

For more information on getting involved with the first ever British Roast Dinner Week go to www.britishroastdinnerweek.co.uk, where you can find out how to become the new Roast Dinner Champion! Then make your way to the Booker website to stock up on all the essentials you’ll need – better buy in bulk because it looks like roast dinners are set to become even more popular than ever before.

Find out more about Booker Wholesale at http://www.booker.co.uk/home.aspx and ensure you don’t miss out on any of the latest promotions by following us on Twitter at www.twitter.com/BookerWholesale and checking out our Facebook page at www.facebook.com/BookerWholesale.

Editor’s Note: Booker (http://www.booker.co.uk/) is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.